Conference Revenue Management

RM05

 

Learn all about the principles of Revenue Management for Meetings and Events in this one day course. The course is a mix of practicle examples on how to implement function space strategies including selling strategies to optimize all departments within the hotel; including hotel rooms and restaurant. We focus on the key performance indicators that drive function space revenue management and show you how to optimise your result with the use of these indicators. We teach you how to calculate displacement in order to offer the most optimal group price and introduce basic tools to forecast and track meeting room demand and pick up. Time will also be spent on communication skills in order to communicate conference meeting strategies to the executive team.

 

 

Dates

Tuesday 24th of January 2017 in Stockholm

Monday 20th of February 2017 in Amsterdam

 

 

Agenda

• Introduction to Conference, Events and Banqueting Revenue Management

• Key Performance Indicators within Conference & Events Revenue Management

• Forecasting skills within Conference & Banqueting Revenue Management

• Updating Selling Strategies and communicating them in an effective way

 

 

Subjects to be discussed

• Applying the principles of Revenue Management on Conference & Banqueting Revenue Management. What are the differences?

• What are the Key Performance Indicators and how can they be used in order to optimize result?

• What tools are available for forecasting and tracking demand and pick-up on meetings and events?

• What external and internal factors influence demand and how can a venue use this information in order to increase result

• How to track Denials and Turn-Aways and how they can be used to optimize strategies on Function Space Revenue Management

• Creating the optimal selling strategies that optimize all departments within your property

• Optimize your Business Mix and analyze the booking behavious per segment

• Determining the right pricing and selling strategy according to demand level; High, Medium or Low

• Calculating displacement in order to determine the optimal price for your Meetings requests

• Communicating Conference Revenue Management strategies within the several departments and executive team

 

 

Who should attend

The course Conference Revenue Management is aimed to anyone who has a supervisory and/or selling position.

• Revenue Managers

• Reservations Managers

• Sales and Marketing Managers

• Commercial Managers

• Food & Beverage Managers

• General Managers

• Hotel Managers and Site Managers

• Conference Managers

• Reservations- and Sales Agents

 

 

Cost

€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included. 

 

 

Course leader

This course is led by Annemarie Gubanski