Digital Marketing

DM03

 

In this Digital Marketing Course we will focus on the benefits, strategies and applications for marketing your hotel online. We will analyse online marketing activities by differentiating focus, purpose and results, using customer journey cases and data reviews. During the course we will also go through the practical implementation of a PPC Campaign, and how changes in the Ranking Algorithms, Metasearch and PPC Programs are affecting Distribution Strategies. This course also includes an introduction to the most important Social Media Channels and how Social Media is used in the Hotel Industry. We explore the most used Social Media Platform and form a strategy for your facility.

 

 

Dates

Wednesday 24th of May 2017 in Stockholm

Wednesday 31st of May 2017 in Amsterdam

 

 

Agenda

• Introduction to Digital Marketing

• Past, Present and Future in Online Sales

• Turning visitors into bookers on your Website (Conversion)

• Search Engine Optimisation (SEO) explained

• Shaping a successful digital marketing campaign

• Google Analytics and Keyword Plans

• Email Marketing and Customer Relationship Management

• Introduction to Social Media, which will be working with?

• What is Community Management and why should I know this?

• Storytelling in Social Media

• Social media in practice

• Defining Social media and various Social Media Platforms

• To implement a Social Media Program

• Effective and interesting Storytelling in practice

• Integrating Social Media in your on-line and off-line distribution strategy

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Subjects to be discussed

• Finding a focus for your online activities

• Google, algorithms and effects of good content on Google rankings

• Strategy and implementation

• Analysis and Reporting

• Setting objectives and monitoring

• Creating PPC campaigns and its practical handling

• Conversion and optimization of websites

• Turn visitors into bookers

• The true value of content

 

 

Target Audience

The course is for anyone who wants to use digital marketing on a commercial and strategic manner, and understand how they work.

• Revenue Managers

• Sales & Marketing Manager

• General Managers and Hotel Managers

• Group Sales Department

• Commercial Managers

• The desk managers and receptionists

• Reservation Managers and reservation staff

 

 

Cost

€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.  

 

 

Course leader

This course is led in English by Oliver Geldner