Essential Revenue Management

RM01

 

 

This course focuses on applying the principles within Room Revenue Management and introduces the key internal and external indicators used to measure the result of the chosen strategies. The course focuses on the practical application of the actions required to implement revenue management in a organision. We discuss the Revenue Management skills required and how to best build a Revenue Management focused company.

 

 

Dates

Monday 30th of January 2017 in Stockholm

Wednesday 17th of May 2017 in Amsterdam

 

 

Agenda

• Background and Definitions of Revenue Management

• Price structure and breakeven calculations

• Price elasticity, theory and practical use

• To identify the most important KPI's in Revenue Management

• To calculate and use the most important KPI's

• Beginners guide to Benchmarking Reports

 

 

Subjects to be discussed

• The key concepts and key features within the Revenue Management

• The practical use of Revenue Management

• To calculate Break-Even and a company's profitability

• The effect of fixed and variable costs

• Key figures in the Revenue Management and it's use

• Price and Price Elasticity, how does it work?

• How to easily read the Benchmarking Reports

 

 

Target Audience

This course is designed for those who have limited understanding of Revenue Management and who wishes to build a foundation for Revenue Management knowledge. Perfect for those who want to move from Reservations or Front Desk to the Revenue Management and who want to contribute to the implementation of Revenue Management within the company.

 

• Future Revenue Managers

• Front Desk Managers and Receptionists

• Reservation Managers and Reservation staff

• Sales & Marketing Managers

• General Managers and Hotel Managers

• Group Sales Department

 

 

Cost

€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included. 

 

 

Course leader

This course is held by Oliver Geldner and Annemarie Gubanski