Tactical Distribution Management

DM01

 

In this course in Tactical Distribution Management help you to develop a framework for a strategic distribution and technology strategy. We cover the current IT capabilities and standards and how to use these strategically. We explain how to get commitment within the organisation for implementing this strategy. We look at strategic distribution management in which we help you focus on your best channels.

 

Dates

Monday 22nd of May 2017 in Stockholm

Monday 29th of May 2017 in Amsterdam

 

Agenda

• Background in Distribution Management

• The Distribution Schedule explained

• Understanding the Customer Decision Journey

• Distribution Landscape and Technical basics

• Business models. Retail, Merchant, Opaque, etc.

• Rate Parity and it's impact on Distribution Strategies

• Technology in Distribution Management

• Data analysis and monitoring

   

   

Subjects to be discussed

• Revenue Management tools; PMS, Channel Managers, CRS, Website, etc.

• Understanding how the different channels work together

• Working with the various distribution channels

• Choosing between Rate Parity and Rate Integrity

• Resources needed to create a successful Distribution Strategy

• To beat your competitors with the optimal Distribution Strategy

• Technology within Distribution Management, finding the right tools and systems

• How to monitor succes and improve your analysing skills

   

   

Target Audience

The course is for anyone who wants to use the different Distribution Channels in a commercial and strategic manner and want to understand how they work.

• Revenue Managers 

• Front Desk Managers and Receptionists

• Reservation Managers and Reservation staff

• Sales & Marketing Managers

• General Managers and Hotel Managers

• Group Sales Department

• Commercial Managers

 

 

Cost

€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.  

 

 

Course leader

This is led by Annemarie Gubanski