Taktikons course in Revenue Management

Annemarie Gubanski

Annemarie is among the leading experts in Revenue Management and operates since 2010 for Taktikon. She is a sought-after speaker and works with some of the leading hotel schools in the Netherlands.

She has extensive knowledge of Revenue Management and Distribution.

See her LinkedIn profil

Strategic Revenue Management

RM02

This course provides guidance on how to use and interpret the benchmark reports and focuses on increasing the knowledge required to create a Revenue Management focused company. We go through market segmentation, creating a demand-based flexible pricing strategy and increasing forecasting skills. The course focuses on the strategic implementation of the measures required to implement Revenue Management in an organization and increases skills to communicate Revenue Management strategies within the facility and use of tools and reports.

Dates

Tuesday 31st of January 2017 in Stockholm

Thursday 18th of May 2017 in Amsterdam

Agenda

Strategic goals within your business
Defining who your competitors are
Positioning yourself against your competitors
Market segmentation and finding the optimal marketing mix
Strategic Benchmarking
Demand-based pricing in Action

Subjects to be discussed

Market segmentation and creating profit opportunities
To identify your competitors
Review Score and its impact on price strategies
How to choose the optimal Compset (competitor group) for Benchmarking purposes
Understanding demand and working with factors that create demand
To use Key Performance Indexes to developing a functioning forecast
An Introduction to Demand-Based Pricing and pricing models

Target Audience

This course is designed for those who have had some exposure to Revenue Management and who wish to build on their knowledge in Revenue Management. Perfect for moving from the booking to the Revenue or the front desk staff who want to contribute more to the performance of revenue management within the company.