Social Media

DM04

 

 

This course begins with an introduction to the most important Social Media Channels and how Social Media is used in the Hotel Industry. We explore the most used Social Media Platform and form a strategy for your facility.

 

 

Dates

TBA

 

 

Agenda

• Introduction to Social Media, which will be working with?

• Facebook & Co.

• What is Community Management and why should I know this?

• Storytelling in Social Media

• Social media in practice

 

 

Subjects to be discussed

• Defining Social media and various Social Media Platforms

• To implement a Social Media Program

• Effective and interesting Storytelling in practice

• Integrating Social Media in your on-line and off-line distribution strategy

• To start a dialogue with your guests through Social Media

• Good examples and implementation of your strategies

 

 

Target Audience

The course is for anyone who wants to use the various Social Media platforms in a commercial manner and understand how they work.

• Revenue Managers

• Sales & Marketing Manager

• General Managers and Hotel Managers

• Group Sales Department

• Commercial Managers

• The desk managers and receptionists

• Reservation Managers and reservation staff

 

 

Cost

€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.  

 

 

Course leader

This is led by Oliver Geldner