Annemarie Gubanski
Annemarie is among the leading experts in Revenue Management and operates since 2010 for Taktikon. She is a sought-after speaker and works with some of the leading hotel schools in the Netherlands.
She has extensive knowledge of Revenue Management and Distribution.
See her LinkedIn profil
Profitable Distribution Management
DM02
With this course Taktikon helps you to optimize traffic through the various Distribution Channels, such as your Brand Website, Tour Operators and the GDS's. You learn how to calculate costs per distribution channel (Cost Of Sale) and get access to two tools that can help you position yourself against your competitors and calculates the net price per Distribution Channel. The day is filled with theory blended with practical exercises.
Dates
Tuesday 23rd of May 2017 in Stockholm
Tuesday 30th of May 2017 in Amsterdam
Agenda
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Net Average Room Rate Calculation per channel
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To calculate net earnings per Distribution Channel
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Meta Search Sites, how do they work?
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CPC transaction calculations
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Natural and paid search results
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How to create a good conversion on the website
Subjects to be discussed
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Meta Search explained, how these pages help to drive traffic to your website
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Success Factors for a website
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Distribution Channels and Channel Cost Analysis
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Calculate the Cost Of sales by Distribution Channel
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Use the distribution channels to drive traffic to your own Brand Website
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Booking sources and the value of each source
Target Audience
The course is for anyone who wants to use the different Distribution Channels in a commercial and strategic manner and want to understand how they work.
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Revenue Managers
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Front Desk Managers and Receptionists
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Reservation Managers and Reservation staff
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Sales & Marketing Managers
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General Managers and Hotel Managers
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Group Sales Department
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Commercial Managers
Cost
€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.
Course leader
This is led by Annemarie Gubanski