Essential Distribution Management

 

With this course Taktikon helps you to optimize traffic through the various Distribution Channels, such as your Brand Website, Tour Operators and the GDS's. You learn how to calculate costs per distribution channel (Cost Of Sale) and get access to two tools that can help you position yourself against your competitors and calculates the net price per Distribution Channel. The day is filled with theory blended with practical exercises.

 

 

Dates

Monday 4th of April 2016 in Stockholm

Monday 30th of May 2017 in Amsterdam

 

 

Agenda

• Background in Distribution Management

• The five steps in the booking process

• The Distribution Schedule explained

• Meta Search Sites, how do they work?

• How to create a good conversion on the website

• To calculate net earnings per Distribution Channel

 

 

Subjects to be discussed

• Working with the various distribution channels

• Understanding how the different channels work together

• Meta Search explained, how these pages help to drive traffic to your website

• Success Factors for a website

• Calculate the Cost Of sales by Distribution Channel

• Choosing between Rate Parity and Rate Integrity

• Prise Positioning towards your competitors

• Use the distribution channels to drive traffic to your own Brand Website

 

 

Target Audience

The course is for anyone who wants to use the different Distribution Channels in a commercial and strategic manner and want to understand how they work.

• (Future) Revenue Managers 

• Front Desk Managers and Receptionists

• Reservation Managers and Reservation staff

• Sales & Marketing Managers

• General Managers and Hotel Managers

• Group Sales Department

• Commercial Managers

 

 

Cost

€276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.  

 

 

Course leader

This is led by Annemarie Gubanski